AS A MEMBER YOU GET HELP AND KNOWLEDGE ABOUT DIGITISATION, BUSINESS DEVELOPMENT AND COMMUNICATION.
These are core components for todays cultural strategies. We look to combine business and cultural integrity in an age of economic remix and heightened competition for audiences attention.
We seek inspiration from outside Scandinavia especially from our British counterparts, who themselves have been on a comprehensive journey over the past 20 years within the fields of digitisation and business development in response to the continued quest for generating incremental revenue from their assets.
Our mission is to find and develop methods and best practices and to apply these in an authentic nordic cultural context..
BARC's - The Business of Art & Culture Scandinavia - works with:
After a series of succesful study- and inspiration tours with nordic cultural institutions to Britain we drew the inevitable conclusion that globalisation has also an impact on the cultural sector, where economies of scale favour the large and where nordic cultural icons increasingly are in the hands of foreign multinationals leveraging our cultural brands and rights.
The British cultural sector is great source of inspiration and with the advent of Arts Council recognised support organisations - organisations that help cultural institutions produce sustainable and resilient cultural offerings - there is a great opportunity to accelerate our own learning and understanding. BARC works with The Association for Cultural Enterprise, CultureHive, ART-UK og The Audience Agency to strengten our ability to compete and communicate in an increasingly noisy global communication.
Only by sharing knowledge and resources can Nordic museums, theatres, orchestras galleries and other cultural institutions discover and leverage their commercial value.
We bid you welcome!
Martin Buck Hegaard
Owner of New Relevance and primarily concerned with developing strategic competencies in the fields of strategic partnerships, communication, digital concepts and campaign activation..
Owner of CultureNordic, specialising in the potential of digitisation - be this CMS/DAM solutions, webshop, datawarehousing - in generating marketing opportunities and incremental revenue for cultural institutions.
E-commerce -og retailspecialist
Expat fra Storbritannien. Primære kompetencer er marketing, online-, detail- og engrossalg.
Hannah har mere end 10 års erfaring indenfor kultursektoren, hvor hun bl.a. har samarbejdet med Barbican, Blenheim Palace og The National Trust. Hannah formåede at notere The Imperial War Museums webshop for det højeste årlige salgstal nogensinde.
Anne-Sofie Rudolph Christensen
Visuel Antropolog med kompetencer indenfor projektstyring, research, analyse og feltarbejde. Anne-Sofie er vant til at eksekvere og arbejde på store projekter - med kunder som C40, Realdania, Bjarke Ingels Group, Microsoft og Odense By Museer.
Tidligere ansat hos Isaac Production og Elk Film.