B is for Business. We believe culture can be good for business - because culture is the foundation of our values and national identity.

It's value cannot be underestimated - but it can be optimised.


 A is for Art. Art is the driving force on the forfront of all culture, and we want to ensure its healthy ecology and resilience - in the cultural sector and in society as a whole.


R is for Resilience. We recognise that commercial resilience is predicated by cultural resilience.

We look to activate a positive feedback loop that ensures innovation and sustainability in equal partnership.


C is for Culture. As associate members of the Association for Cultural Enterprises in the UK, who through the last 40 years, have served its over 400 members by educating and developing the field of cultural commercial.

These are core components for todays cultural strategies. We look to combine business and cultural integrity in an age of economic remix and heightened competition for audiences attention.


Cultural institutions work hard in balancing between the digital and analog world. What was once the norm is now being challenged by new tools, platforms and realtionships.


We organise a series of masterclasses, workshops, conferences  and study tours in the convergence between digitisation, business development and communication.


Culture knows no boundaries and there's a universe of exciting activities, paradigm shifts and inspiration to be had when we travel abroad and visit museums and cultural institutions.


We collate and develop tools, methods, standard contracts, presentations and case studies from our partners in Scandinavia and abroad, for the benefit of our members


After a series of succesful study- and inspiration tours with nordic cultural institutions to Britain we drew the inevitable conclusion that globalisation has also an impact on the cultural sector, where economies of scale favour the large and where nordic cultural icons increasingly are in the hands of foreign multinationals leveraging our cultural brands and rights.
The British cultural sector is great source of inspiration and with the advent of Arts Council recognised support organisations - organisations that help cultural institutions produce sustainable and resilient cultural offerings - there is a great opportunity to accelerate our own learning and understanding. BARC works with The Association for Cultural Enterprise, CultureHive, ART-UK og The Audience Agency to strengten our ability to compete and communicate in an increasingly noisy global communication. 
Only by sharing knowledge and resources can Nordic museums, theatres, orchestras galleries and other cultural institutions discover and leverage their commercial value.
We bid you welcome!

Martin Buck Hegaard

  • Grey LinkedIn Icon

Owner of New Relevance and primarily concerned with developing strategic competencies in the fields of strategic partnerships, communication, digital concepts and campaign activation.. 


Frederik Fabricius

  • Grey LinkedIn Icon

Owner of CultureNordic, specialising in the potential of digitisation - be this CMS/DAM solutions, webshop, datawarehousing - in generating marketing opportunities and incremental revenue for cultural institutions. 




  • Grey LinkedIn Icon

E-commerce -og retailspecialist

Expat fra Storbritannien. Primære kompetencer er marketing, online-, detail- og engrossalg. 


Hannah har mere end 10 års erfaring indenfor kultursektoren, hvor hun bl.a. har samarbejdet med Barbican, Blenheim Palace og The National Trust. Hannah formåede at notere The Imperial War Museums webshop for det højeste årlige salgstal nogensinde. 

hannah @ barcscandinavia.com


Anne-Sofie Rudolph Christensen

  • Grey LinkedIn Icon

Senior projektleder

Visuel Antropolog med kompetencer indenfor projektstyring, research, analyse og feltarbejde. Anne-Sofie er vant til at eksekvere og arbejde på store  projekter - med kunder som C40, Realdania, Bjarke Ingels Group, Microsoft og Odense By Museer.

Tidligere ansat hos Isaac Production og Elk Film. 

anne-sofie @ barcscandinavia.com

Markus Ambrosius

  • Grey LinkedIn Icon

Digital specialist

Retorikstuderende fra Københavns Universitet med flair for kunst og kultur. Markus arbejder med marketing, research og digital analyse.

Tidligere journalist i esportsbranchen.

markus @ barcscandinavia.com


BARC Scandinavia is a membership based organisation dedicated to providing members a 360 degree focus and insight of digitalisation, commerce and communication within the Scandinavian cultural sector. 

Vil du modtage vores nyhedsbreve?

© 2018 by BARC Scandinavia


E: kontakt @ barcscandinavia.com

M: +45 3024 7910

BARC Scandinavia


Bryghuspladsen 8 

1473 København K

CVR nr. 40411615

Danske Bank

Reg.nr: 3409
Konto nr.: 12796471

  • Facebook Social Icon
  • Twitter Social Icon
  • YouTube Social  Icon
  • Instagram Social Icon