Communication Strategy and Partnerships
Challenge
Dacapo Records and Edition S work with classical music and new composition music, playing a central role in promoting Danish art music nationally and internationally.
However, the organisation operates within a niche with limited awareness and complex audience access.
The challenge was twofold:
Reaching new audiences and creating greater relevance and revenue within new composition music
Developing a unified strategy across two independent brands - a record label and a music publishing house - with different target groups, business logics, and market positions
Solution
BARC developed an integrated communications strategy through partnerships, focused on aligning the two brands in one shared direction toward audiences and partners.
The programme was carried out as a combination of analysis and workshops, actively involving the entire organisation in the strategy development process.
The work included:
Workshops on positioning, target audiences, and shared value propositions
Development of narrative themes that united the two brands within one communication framework
Identification of segments across both B2C and B2B audiences
Mapping and prioritisation of strategic partnerships
Translation of assets and initiatives into an operational setup
The programme created a shared direction and a practical foundation for working more cohesively across the organisation, while using partnerships strategically to increase visibility, engagement, and revenue.
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