Data-Driven Business Development
Challenge
Many cultural institutions experience high levels of digital traffic but have limited insight into how that traffic translates into physical visits and genuine engagement. Data is often available, but lacks the structure, skills, and organisational anchoring needed to be used strategically. At the same time, data is too rarely integrated into decision-making processes, making it difficult to prioritise initiatives and create alignment between communication, user behaviour, and commercial objectives.
Solution
BARC developed and facilitated a hands-on capability-building programme in data-driven business development, From Ghost to Guest, for 10 museums and cultural organisations on the North West Coast of Denmark.
The programme focused on building organisational capabilities and creating a shared language around data, based on the participants’ own challenges and datasets.
Through workshops, webinars, practical exercises, and one-to-one sparring, participants worked with:
Understanding user behaviour and key metrics
Connecting digital traffic with physical visits
Identifying insights and prioritizing initiatives
Turning data into concrete actions
The programme strengthened participants’ ability to make data-driven decisions and contributed to a more systematic approach to analysis and prioritisation across their organisations.
The programme was delivered in partnership with Visit North West Coast and funded by Danish Coastal and Nature Tourism through the Danish Board of Business Development.
Client Testimonial
"The programme on data-driven business development - From Ghost to Guest - has given us a stronger understanding of how we can work more data-driven in our daily operations.
We have gained concrete tools and valuable sparring that enable us to make better-informed decisions and create greater transparency within the organisation.”
Pia Stenbæk Lauvring, Communications and Marketing Officer
The Cultural History Museums of Holstebro
“We have really made progress through this programme, thank you! The first time we read the course description, it felt like it was written in a foreign language. But along the way, we were surprised to realize that the way of thinking and the tools you have taught us are not already an integrated part of our work.”
Tabita Henriksen, Museum Assistant
Holstebro Art Museum
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